Strategy

digital strategy

07/05/2014 18:53
In early 2013 he began to develop international digital strategy defining guidelines for different countries can mount their local networks to position the brand and promote their own products. as a result, in late 2013 was achieved expand the digital ecosystem, open social networking brand in Peru...

Strategy Statement:

04/05/2014 18:24
Juan Valdez, within this strategy was proposed homogenize quality up the prices of different products Coffee . Similarly, initiated processes to generate PR, that soon would become the most effective means to publicize their products, such as partnerships with restaurants, hotels, shopping...

Diferentiation Strategy

01/05/2014 21:35
Juan Valdez began his competition showing that coffee is a Commoditie, a product with no barriers to entry. To do this, they prepared this product as unique and different in quality compared to other competitors. In turn, included the selection of some of the attributes, which is generally...