digital strategy
In early 2013 he began to develop international digital strategy defining guidelines for different countries can mount their local networks to position the brand and promote their own products.
as a result, in late 2013 was achieved expand the digital ecosystem, open social networking brand in Peru , Mexico , Kuwait and double the international fan base especially in Ecuador , Chile and the United States. End of 2013 million people were connected in different networks talking about the brand. For the launch in Kuwait this video worldwide in social networks, website and media move.
WATCH THIS VIDEO youtu.be/-Z-WM7-zatg.
Raise awareness of the brand among consumers and facilitate access to information to shareholders and interested in doing business with the brand: As part of the strategy a new website for international character with two clear objectives development. www.juanvaldezcafe.com step of having 35,000 visits per month to have 100,000 visitors end of 2013.
Some of these releases for 2013 were new products like white chocolate for which several announcements were made at points of sale and a provocative video line https://youtu.be/pkBqn2tuZSwy
also became a campaign called " harvest the magic of Christmas " in which people and invited to participate in twitter #cosechalamagia where people could send their best wishes for 2014 , the app shares the magic on facebook in which people could send gifts to regional level and https://youtu.be/woMD91TBsKs christmas video .
Accompanying activity seasonal products, articles merchandising special edition, limited edition coffee, decoration, setting, utensils season, digital initiatives, point of sale, communication in print, among others, present in countries like Colombia - Chile - Ecuador - Aruba - Peru – Mexico.
