Article archive

digital strategy

07/05/2014 18:53
In early 2013 he began to develop international digital strategy defining guidelines for different countries can mount their local networks to position the brand and promote their own products. as a result, in late 2013 was achieved expand the digital ecosystem, open social networking brand in Peru...

Visitors notice

06/05/2014 23:54
Let your visitors know about news and events on your website as often as possible. You need to keep your website up-to-date so that your visitors will get used to visiting your pages regularly. You can use RSS feeds to deliver new articles directly to your readers.

Website launched

06/05/2014 23:53
Our new website has been launched today. Tell your visitors why you have started a new presentation and how it benefits them. Mention your goals and project advantages. Try to briefly give your visitors reasons why they should return to your pages.

Strategy Statement:

04/05/2014 18:24
Juan Valdez, within this strategy was proposed homogenize quality up the prices of different products Coffee . Similarly, initiated processes to generate PR, that soon would become the most effective means to publicize their products, such as partnerships with restaurants, hotels, shopping...

Diferentiation Strategy

01/05/2014 21:35
Juan Valdez began his competition showing that coffee is a Commoditie, a product with no barriers to entry. To do this, they prepared this product as unique and different in quality compared to other competitors. In turn, included the selection of some of the attributes, which is generally...
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